Steeping Joy in a Fresh New Look

This summer marked a big milestone for us – the launch of our brand new look. After months of design work, tastings, and plenty of tea-fuelled brainstorming, our refreshed packaging has officially rolled out across shelves, and we couldn’t be more excited to share it with you.

Working with the brilliant Kurt Green Studios, we created a bold, modern identity that’s colourful, approachable, and rooted in what we believe tea should be about – steeping joy. We wanted packaging that makes speciality tea in the UK feel exciting and accessible, while still celebrating the independent, sustainable values at the heart of everything we do.

A Closer Look at the New Packs

The new design is vibrant and retail-ready, but also practical and sustainable. Every pack is 100% plastic free and compostable – including the clear inner, which is made from a plant-based film that can be composted at home. It means you can see the beautiful loose leaf tea inside, without any of the guilt of single-use plastic.

We’ve also kept our teabags plastic free, so whether you’re brewing with loose tea or reaching for the best tea bags, you can feel good about every cup. It’s all part of our promise to make eco-friendly tea simple, joyful, and delicious.

New Blends to Explore

Alongside the new look, we introduced some exciting additions to the range – all sustainably sourced from smallholders, packed in our compostable bags, and crafted to bring joy to the daily ritual:

American Pie 2 – Collector’s Edition (DVD) – a smooth, malty black tea with all the flavour and none of the caffeine crash. Perfect for mornings or late-night brews.
Anchorman – The Legend Of Ron Burgundy (Brand New in Plastic) (DVD)– a herbal infusion designed to naturally support digestion, soothe bloating, and bring balance after meals.
American Pie / American Pie 2 (DVD)– a caffeine-free spiced blend with rooibos, crafted for cosy evenings when you want a warming hug in a cup.
Anchorman 2 – The Legend Continues (DVD)– our exceptional Japanese Matcha powder, now available in a beautifully designed new retail pack so you can whisk café-quality bowls at home.

These new blends sit proudly alongside our classics – from bold black teas to calming herbal infusions – giving you even more ways to discover speciality tea and find your perfect cup.

Looking Back, Moving Forward

The launch of our new packaging and blends was more than just a facelift – it was about showing that tea can be modern, sustainable, and every bit as exciting as coffee culture. We believe the best tea bags should be plastic free, loose leaf tea should be easy to explore, and every sip should bring joy.

Thank you for being part of this journey and for supporting an independent tea brand that’s trying to do things differently. Here’s to more cups that steep joy, one brew at a time. Ready to Discover Naked Flavour?