It’s a widely used introductory text in Nigerian universities offering a structured overview of key communication theories and their applications guide to understands how media influences society, politics, and culture, particularly in the African context. It remains a cornerstone text for anyone studying communication in Nigeria.Author: Babatunde Folarin Categories: African, communication skills, Educational Books, nigeria, Teaching Resources Tags: Babatunde Folarin, cultural preservation., political education, social mobilization, Theories of Mass Communication
